OPTIMALISASI PEMASARAN KUE TRADISIONAL MELALUI DIGITALISASI DAN PENYUSUNAN E-KATALOG UMKM DI KELURAHAN CIPUTAT, TANGGERANG SELATAN

Gusmia Arianti, Oni Tarsani, Ditha Riyansa, Muhammad Shaddam Rizqullah, Nahlazahira Rahmah

Abstract


The optimization of Traditional Cake Marketing through Digitalization and E-catalogue Preparation of MSMEs in Ciputat Village, Tangsel aims to improve the management of traditional cake products of KSU Berlian members which includes training and assistance in packaging and branding methods, sales techniques, and marketing management, as well as entrepreneurship for cooperative members based on digital. KSU Berlian expects guidance for business activities to become more professional and have product competitiveness in a wider market. The problems are unattractive product packaging design, marketing that has not been managed properly, especially by communication technology, and not having an e-catalog by government regulations. The solution to the problem is coaching given to the community in the form of hard skills programs including training on marketing development consisting of digital-based brands, sales and services, and preparing e-catalogs to increase sales. As a pilot project, 30 Mitra members were trained in packaging design and product photos, as well as an understanding of e-catalog implementation. The activities carried out were able to improve the management of KSU Berlian members which included training and assistance in product design and photos to increase digital-based sales using the marketplace platforms. In addition, partners are also given training in compiling e-catalogs developed by Lembaga Kebijakan Pengadaan Barang/Jasa Pemerintah (LKPP) to improve the welfare of KSU Berlian members

Keywords


packaging design, e-catalogs, digital marketing, MSMEs, entrepreneurship

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DOI: https://doi.org/10.33373/jmb.v9i1.7021

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