Optimalisasi Pemberdayaan Perempuan Pengusaha Mikro di Batam melalui Literasi Digital Marketing dan Branding Efektif

Afrianti Elsye Vanomy, Syarif Hidayah Lubis, Suryo Widyantoro Widyantoro

Abstract


This community service program aims to optimize the empowerment of women micro entrepreneurs in Batam, especially HWKing Snack MSMEs, through digital marketing literacy and effective branding. The approach used includes outreach, training (entrepreneurial mindset, business plan, branding, packaging, financial literacy, and optimizing social media using AI), technology application (business website development), as well as ongoing mentoring and evaluation. It is hoped that this community service activity can increase partners' understanding and skills in business planning, branding, financial management and digital marketing, which will ultimately improve business performance and sustainability. This activity also supports the achievement of the university's Key Performance Indicators (IKU), Asta Cita, and Sustainable Development Goals (SDGs).

Keywords


AI; Efektif Branding; Digital Marketing; Women Empowerment

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DOI: https://doi.org/10.33373/jmb.v9i2.8403

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