Keputusan Pembelian Facial Wash Nivea Man di Kabupaten Kolaka : Dilihat Dari Gaya Hidup Dan Faktor Sosial

Nurhasanah Nurhasanah, Niar Astaginy, Hanif Kurniadi

Abstract


This study aims to examine the influence of lifestyle and social factors on purchasing decisions for Nivea Men's Facial Wash in Kolaka Regency. A quantitative research approach was employed, with data collected through questionnaires. The study targeted consumers of Nivea Men's Facial Wash in Kolaka Regency, selecting a sample of 100 respondents using a purposive sampling technique. The findings indicate a significant positive relationship between lifestyle and social factors and purchasing decisions for Nivea Men's Facial Wash in the region.

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DOI: https://doi.org/10.33373/bening.v13i1.7541

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