Building Public Trust Through Government Communication Strategies: A Case Study Of Tapera Policies In Indonesia

Abim Sastrawan, Dian Eka Rahmawati

Abstract


Government communication plays a strategic role in building public trust and ensuring policy legitimacy. This study aims to analyze the effectiveness of the Indonesian government's communication strategy in implementing the Public Housing Savings (TAPERA) policy. This study uses a qualitative approach with a case study method, utilizing secondary data sourced from official government documents, online media reports, public responses on social media, and academic literature. Data analysis was carried out using the Miles and Huberman interactive model, including the stages of data collection, reduction, presentation, and drawing conclusions. Three main indicators are used to evaluate communication strategies: information transparency, public engagement, and government responsiveness, which were developed from symmetrical two-way communication theory and public trust theory. The results show that only transparency indicators are partially effective, while public engagement and responsiveness show significant weaknesses, especially in the lack of participatory space and delayed response to public aspirations. Theoretically, this study confirms the relevance of participatory communication approaches in the context of social policies. In practical terms, this study recommends a more inclusive, adaptive, and dialogical communication strategy to increase public participation and reduce resistance to state policies.

Keywords


government communication; public trust; TAPERA; Indonesia.

Full Text:

PDF

References


(OECD), O. for E. C. and D. (2024). Rebuilding Trust in Government: Towards Citizen-Centric Public Communication. OECD Publishing. https://doi.org/10.1787/rebuilding-trust-2024

Antaranews. (2024). Ombudsman minta gencarkan sosialisasi iuran TAPERA sebelum diterapkan. Antaranews.Com. https://www.antaranews.com/berita/4153248/ombudsman-minta-gencarkan-sosialisasi-iuran-tapera-sebelum-diterapkan

Bouckaert, G. (2020). Trust and Public Administration. Edward Elgar Publishing.

Grimmelikhuijsen, S., Porumbescu, G. A., Hong, B., & Im, T. (2021). The Effect of Transparency on Trust in Government: A Cross-National Comparative Experiment. Public Administration Review, 81(4), 648–661. https://doi.org/10.1111/puar.13220

Grunig, J. E., & Hunt, T. (1984). Managing Public Relations. Holt, Rinehart and Winston.

Habermas, J. (1989). The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society. MIT Press.

Hartanto, D., & Siregar, S. M. (2021). Determinants of Overall Public Trust in Local Government: Mediation of Government Response to COVID‑19 in Indonesian Context. Transforming Government: People, Process and Policy, 15(2), 261–274. https://doi.org/10.1108/TG-08-2020-0193

Heriyanti, D. (2022). Komunikasi Publik Pemerintah dalam Program Kebijakan Sosial: Antara Transparansi dan Teknisme. Jurnal Ilmu Komunikasi, 20(1), 45–59. https://doi.org/10.24002/jik.v20i1.5412

Hidayat, R. (2021). Komunikasi Pemerintah dan Resistensi Publik: Studi Kasus Respons terhadap Kebijakan Sosial. Jurnal Ilmu Komunikasi, 19(2), 145–160. https://doi.org/10.24002/jik.v19i2.4765

Kim, S., & Lee, J. (2020). Citizen Participation and Transparency in Local Government: Do Participation Channels and Policy Making Phases Matter? International Review of Administrative Sciences, 86(4), 691–707. https://doi.org/10.1177/0020852318810880

Kompas.com. (2024a). Ada “Backlog” Pemilikan Rumah, Jadi Alasan Pemerintah Wajibkan Pegawai Swasta Ikut Tapera. Kompas. https://nasional.kompas.com/read/2024/05/31/18271711/ada-backlog-pemilikan-rumah-jadi-alasan-pemerintah-wajibkan-pegawai-swasta

Kompas.com. (2024b). DPR Minta Pemerintah Sosialisasikan Tapera Secara Transparan dan Libatkan Masyarakat. Kompas.Com. https://www.kompas.com/tren/read/2024/06/05/060000365/dpr-minta-pemerintah-sosialisasikan-tapera-secara-transparan

Kompas.com. (2024c). Ramai-ramai Kritik TAPERA, Ini Respons Pemerintah. https://www.kompas.com/tren/read/2024/05/29/070000265/ramai-kritik-tapera-ini-respons-pemerintah

Kompas. (2024). KIP: Pemerintah Belum Transparan Soal Pengelolaan Dana TAPERA. Kompas.Com. https://www.kompas.com/tren/read/2024/06/06/070000365/kip--pemerintah-belum-transparan-soal-pengelolaan-dana-tapera

Kuswati, Y., Kusmayadi, D., & Pratomo, H. W. (2025). Maintaining Public Trust and Reputation in the Digital Age. International Journal of Education and Social Science, 6(1), 133–138. https://ejournal.aissrd.org/index.php/ijess/article/view/432

Lee, H., & Li, J. (2022). Rebuilding Trust through Participatory Governance: Evidence from Policy Deliberation in East Asia. Policy & Politics, 50(1), 99–117. https://doi.org/10.1332/030557321X16246262171989

Liu, B. F., Horsley, J. S., & Levenshus, A. B. (2021). Government Communication and Public Trust in the Context of Crisis: An Experiment of Transparency and Framing. Communication Research Reports, 38(1), 56–65. https://doi.org/10.1080/08824096.2021.1875093

Masduki, M. (2021). Blunders of Government Communication: The Political Economy of COVID-19 Communication Policy in Indonesia. Jurnal Ilmu Sosial Dan Ilmu Politik, 25(3). https://journal.ugm.ac.id/jsp/article/view/57389

Moy, P., & Ng, Y. M. M. (2021). Public Communication, Government Transparency, and Trust: Empirical Insights from Southeast Asia. Asian Journal of Communication, 31(6), 508–524. https://doi.org/10.1080/01292986.2021.1943835

News, A. (2024). Tapera, antara niat baik dan beban. Antaranews. https://www.antaranews.com/berita/4144965/tapera-antara-niat-baik-dan-beban

News, D. (2024). TAPERA dan Tantangan Komunikasi Publik Pemerintah. Detik.Com. https://news.detik.com/kolom/d-7391020/tapera-dan-tantangan-komunikasi-publik-pemerintah

Park, H., & Lee, J. (2021). Communicating Public Policy in Financial Burden Contexts: Evidence from Health and Housing Sectors. Policy Studies Journal, 49(3), 567–589. https://doi.org/10.1111/psj.12392

Park, J., & Lee, H. (2021). Risk Communication in Financial Public Policy: A Trust-Based Approach. Journal of Public Affairs, 21(3). https://doi.org/10.1002/pa.2195

Populix. (2024). Apa Itu Program Tapera? Ini Penjelasan dan Tanggapan Masyarakat Indonesia. Populix. https://info.populix.co/articles/program-tapera/

Post, A. K., & Wijoyo, S. (2024). Strategic Public Relations for Strengthening Public Trust in Government. International Research Journal of Business Studies, 18(1), 43–51. https://doi.org/10.21632/irjbs.18.1.43-51

Praratya, A., Sukmayadi, V., & Kamil, D. N. G. (2024). Fostering Digital Dialogue: A Case Study of Government Social Media Initiatives in Advocating Social Participation. Malaysian Journal of Communication, 40(2), 21. https://doi.org/10.17576/JKMJC-2024-4002-21

Prasetyo, W. A., Yuniarti, K. W., & Hidayat, A. (2021). Public Trust and Government Communication Strategy during COVID-19 Vaccination Program. Jurnal Komunikasi Indonesia, 10(2), 101–116.

Publik Bingung, Ini Penjelasan Soal Skema Dana Tapera. (2024). Kompas. https://www.kompas.com/

Rachmawati, R., & Suryani, L. (2023). Communication in Disaster Management Policy: A Case Study in Post-Earthquake Response. Jurnal Ilmu Sosial Dan Ilmu Politik, 27(1), 23–36.

Ramadhani, D. N. (2023). Reaksi Publik terhadap Kebijakan TAPERA di Media Sosial: Analisis Respons di Twitter dan YouTube. Jurnal Komunikasi Publik, 15(2), 112–125.

Ratzan, S. C., Sommariva, S., & Rauh, L. (2020). Enhancing Global Health Communication During a Crisis: Lessons from the COVID‑19 Pandemic. Public Health Research & Practice, 30(2), 1–6. https://doi.org/10.17061/phrp3022010

Reveilhac, M., & Boomgaarden, H. (2025). News media and citizens’ trust toward authorities in times of crisis. Political Communication, (2025), [online]. https://doi.org/10.1177/19401612251317266

Sarbumusi. (2024). Sarbumusi Pertanyakan Transparansi dan Keterlibatan Buruh dalam Kebijakan TAPERA. NU Online. https://www.nu.or.id/nasional/tak-ada-dialog-sarbumusi-pertanyakan-transparansi-pembuatan-pp-tapera-TIDcT

Sari, P. R., & Nugroho, D. R. (2022). Strategi Komunikasi Pemerintah dalam Implementasi Kebijakan Pendidikan Jarak Jauh. Jurnal Administrasi Publik, 19(2), 155–170.

Sengupta, U., & Tipple, G. (2021). The ‘voluntary’ in slum upgrading: Participation and community mobilisation in India’s housing policy. Habitat International, 117, 102439. https://doi.org/10.1016/j.habitatint.2020.102439

Siregar, T., & Yusuf, R. (2023). Strategi Komunikasi Pemerintah dalam Menghadapi Kontroversi Kebijakan Publik: Studi Kasus TAPERA. Jurnal Komunikasi Kebijakan, 11(2), 101–113.

Sosiawan, E. A., & Suparno, B. A. (2023). Model komunikasi kepemimpinan dalam manajemen LPP TVRI Yogyakarta. Cantrik: Jurnal Ilmu Komunikasi. https://journal.uii.ac.id/cantrik/article/download/35997/17595/128215

Statistik, B. P. (2023). Berita resmi statistik: Jumlah penduduk Indonesia 2023. https://www.bps.go.id

TAPERA, B. P. (2024). Laporan Tahunan Pelayanan Publik SALAM TAPERA Januari–April 2024. Badan Pengelola Tabungan Perumahan Rakyat (BP TAPERA). https://www.tapera.go.id

Tempo.co. (2024). Tapera Memberatkan Pekerja. Tempo. https://www.tempo.co/ekonomi/tapera-memberatkan-pekerja-409751

Waisbord, S. (2021). The Communication Manifesto. Polity Press.

Winarno, B. (2021). Komunikasi Pemerintah dalam Perspektif Governance. Pustaka Pelajar.

Yulianti, N., & Susanto, H. (2022). Komunikasi Dua Arah dalam Implementasi Kebijakan Publik: Analisis Strategi Pemerintah Daerah. Jurnal Administrasi Publik Indonesia, 9(1), 45–57.




DOI: https://doi.org/10.33373/jtp.v9i2.8098

Refbacks

  • There are currently no refbacks.


 

Flag Counter

Web Analytics

View JTP Statistic

 

Office:

Department of Government Studies, Faculty of Social and Political Sciences, Universitas Riau Kepulauan

unit E

Jl. Pahlawan No. 99, Bukit Tempayan, Batu Aji, Kota Batam

Contact: (0778) 39275

e-mail: jurnaltriaspolitika2017@gmail.com 

________________________________________________________________________________________________________________________________

 

In Cooperation with:                     Powered By: 

   

 

 

Lisensi Creative Commons

Jurnal Trias Politika (JTP) is licensed under a Lisensi Creative Commons Atribusi 4.0 Internasional.